Motif
Persian textile patterns reinterpreted for a contemporary international label — heritage as structure, not costume.
06Own Label
Minus C
Our own proof of method — a fashion label built from concept through desert production.
CampaignBoqche CollectionDesert
Label
Boqche Collection
An international fashion label founded by Jan Creative Factory and shot in Dubai, fusing Persian textile motifs with the raw landscape of the desert.
From concept and styling to location and post-production, Minus C is a brand we built end to end — strategy and craft applied to our own name.
Textile detail1:1
Look 021:1
Chapters
Landscape
The Dubai desert as set: raw light, open horizon and contrast against refined fabric and silhouette.
Proof
Minus C is the studio eating its own cooking — the same method we bring to client brands, applied to our name.
Craft
Built end to end
- 01Concept & naming
- 02Collection styling
- 03Location scouting
- 04On-set direction
- 05Post & grade
- 06Campaign rollout
See more production across categories in our full portfolio ↗